Featured Vehicle

Ultimate. It's a bold word.

At its core definition, it means to be a fundamental fact of principle or even a defining moment of achievement.

Considering you're already viewing this page, one could assume the correlation of Ultimate with BMW's long-held advertising of "The Ultimate Driving Machine" is something that doesn't need to be explained.

But hey this wouldn't be an ASM Automotive description without some fun backstory...

In 1968, following a massive debt restructuring, the young Bavarian company decided a shake-up was in order with the production of their first inline-six engine since before WW2. With a new engine, came the need for a new car. In this case, the "New Six" would herald a break from the economical cars and niche roadsters of the 50s for a driver-focused sedan with an emphasis on grand touring and controlled dynamics. While some may not remember the New Six, its eventual replacement and expansion of the 3, 6, and 7 series would be revered by the world over 54 years later.

We could wax poetic on the tributes of the 3 Series as the modern-day poster child of the Millennial American Dream. No longer do the avocado toast crowd yearn for a Luxo-barge with a white picket fence in the suburb, but rather, a downtown industrial loft with an understated Teutonic car that looks just at home in the valet line at your local overpriced steakhouse as much as storming the left lane of your preferred highway at about 30 mph over the speed limit while drafting within 3 inches of the inevitable Toyota Corolla refusing to get out of the way.